Showcasing Thailand's unique spirit to the world
Turn on Thailand.
Thainess is an English-language HD channel about one country, on air 24 hours a day.
One country. All day.
Thainess is a 24-hour HD channel in English, and every hour is about Thailand. Start with the food, from street-side woks to a plate of pad thai on a banana leaf. Wander into the nature, from turquoise coasts to forested hills seen from above. Then meet the culture and traditions behind it all: the craftspeople, the ancient cities, the festivals. Thainess has been on air since 15 November 2021, and is made and looked after by Next Step Company Limited.
Every screen is a way into Thailand
Find Thainess where you already watch.
On air today
- In Thailand: AIS Play, TrueID and AIS Hotel IPTV.
- Asia-Pacific, including Oceania: AsiaSat 7 satellite (encrypted) and hotels in Asia.
- In the air: Thainess programmes are on Thai Airways inflight entertainment (IFE).
Scheduled for 2027: Samsung TV Plus, free and ad-supported.
Programmes from Thainess
Coastlines, kitchens, craft and old kingdoms, one country at a time.
Thailand from Above, Phuket 
Making of Khon Mask 
Dinosaur in the City 
The Rocket 
Siamese Fighting Fish 
Street Food 
Thailand from Above, Sukhothai 
The Last Alms Bowl
Work with Thainess
Three ways in, whichever side of the screen you are on.
Advertise:
Tell your Thailand story in a channel that is all about Thailand.
Advertise with usDistribute:
Bring a ready 24-hour English channel about Thailand to your platform or hotel screens.
Distribute ThainessSend us your film:
Made a film or series about Thailand? Send it in, and it could be seen on screens that care about nothing else.
Send us your film
Thainess in the press
Coverage of Thainess, with a link to every original.
APB+ News
The trade outlet reports that Next Step is bringing Thai culture to viewers across the region through Thainess on the AsiaSat 7 satellite, with AsiaSat supporting the work technically and in marketing.
Read the original (APB+ News, opens in a new tab)Via Satellite
A US satellite-industry magazine reports that Next Step chose AsiaSat to carry Thainess, and presents the channel as its next step in sharing Thai culture with audiences abroad.
Read the original (Via Satellite, opens in a new tab)กรุงเทพธุรกิจ
A Thai business daily reports on the launch of Thainess, an English-language lifestyle and variety channel on air 24 hours a day, and on the launch event planned at Sook Siam at ICONSIAM.
Read the original (กรุงเทพธุรกิจ, opens in a new tab)