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Thainess is an English-language HD channel about Thailand, on air 24 hours a day since 15 November 2021. It shows food, nature, culture and traditions, travel and everyday life in Thailand. It is on air in Thailand and in Asia-Pacific, including Oceania, with programmes on Thai Airways inflight entertainment, and Samsung TV Plus is scheduled for 2027. Thainess is made and looked after by Next Step Company Limited, Bangkok.
- The channel
- Thainess is an English-language HD channel about one country, on air 24 hours a day.
- On air since
- 15 November 2021.
- Where to watch
- Thainess is on air in Thailand and in Asia-Pacific, including Oceania, with programmes on Thai Airways inflight entertainment (IFE) and Samsung TV Plus scheduled for 2027.
- What it shows
- food, nature, culture and traditions, travel and everyday life in Thailand.
- Made and looked after by
- Next Step Company Limited, Bangkok.

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Coverage
How the press reported Thainess, with a link to every original, plus facts and contacts for journalists.
THAILANDPLUS NEWS
A report on the signing of a cooperation agreement between Thailand's Ministry of Culture and Next Step on 20 June 2022, to promote Thai arts and culture through Thainess.
Read the original (THAILANDPLUS NEWS, opens in a new tab)APB+ News
The trade outlet reports that Next Step is bringing Thai culture to viewers across the region through Thainess on the AsiaSat 7 satellite, with AsiaSat supporting the work technically and in marketing.
Read the original (APB+ News, opens in a new tab)Via Satellite
A US satellite-industry magazine reports that Next Step chose AsiaSat to carry Thainess, and presents the channel as its next step in sharing Thai culture with audiences abroad.
Read the original (Via Satellite, opens in a new tab)กรุงเทพธุรกิจ
A Thai business daily reports on the launch of Thainess, an English-language lifestyle and variety channel on air 24 hours a day, and on the launch event planned at Sook Siam at ICONSIAM.
Read the original (กรุงเทพธุรกิจ, opens in a new tab)AsiaSat
Company announcement
The satellite operator's own announcement of its partnership with Next Step on Thainess, an English-language lifestyle HD channel about Thai culture, food, nature and traditions, on air 24 hours a day.
Read the original (AsiaSat, opens in a new tab)